1. The principles behind marketing your private practice.
This introduction to the course will provide you with the reasons why effective marketing is a planned and systematic process. It will provide answers to five key questions of effective marketing for therapists in the 21st century:
What makes you standout? Understand why it is important to differentiate yourself from your colleagues.
Where can potential clients find you? Communication channels don’t have to be expensive.
When will you attract potential clients? It is east to develop an effective marketing plan.
How does your website look? Learn why having a website is so important to driving referrals.
Why should you get social? Understand the benefits (and the pitfalls) of looking for business using social media tools.
2. Your business plan.
A business plan should be more of a help than a hindrance. You will learn how to write a simple business plan to help keep you focused on your goals. Topics covered include: –
How to write simple business plan.
What information to include.
How to use a business plan as a tool to establish your business.
3. YOU are your best marketing tool.
You will learn how to emphasise what differentiates you from others in your profession. Topics covered include: –
How to market yourself and your services through the articulation of
- YOUR professional vision
- YOUR personal mission
- YOUR promise to your clients
How to influence what your clients think when they think about each communication with you.
4. Anything can be a marketing tool – even your invoice.
You will learn how any method of communication can be a marketing channel. Topics covered include:
How to communicate your vision, mission and promise during any contact including:
- print materials (e.g. invoices, business cards and leaflets)
- professional networking events
5. How to write a simple marketing plan.
You will learn the straightforward way to create an effective marketing plan. Topics covered include: –
How a structured marketing plan can increase your referrals and save you money.
How to create a simple and cost-effective marketing plan that suits your speciality and budget.
6. Effective website design and maintenance.
You will learn how to design a website that makes you standout from others in your profession. Topics covered include:
Why you need a website.
How to build your own site (DIY vs. Paying someone else to do it).
What to include.
What to avoid.
7. Online marketing – Part 1: It’s really not that hard.
This module ties together elements from the previous modules to show participants how different methods of online marketing can have a positive effect on their practice. Topics covered include:
How to choose your domain name (URL).
Search Engine Optimisation.
Search Engine Marketing.
Understanding how to monitor the effectiveness of your marketing activity.
- Google Analytics
8. Online marketing – Part 2: To tweet or not to tweet…
You will learn about how different methods of online marketing can have a positive effect on your practice.
Effective email marketing.
Online referral agents.
Understand how to use social media.
Tips for blogging.
Privacy and ethical issues.